Ella WatsonMyIP web hosting provider is here for your last minute tips! Yes, it could be the eshop’s workload, the lack of suitable partners or the time that passes quickly before we have time to organize properly.
We’re just a breath away from the 2022 Christmas and New Year holidays when we realize that our online presence is nothing like the atmosphere on the streets and in brick-and-mortar stores.
No need to stress, it’s never too late! Even at the last minute, we manage to do a few things to put our customers in the right mood and increase our sales during this period.
Last minute smashing deals
Before you communicate any advertising message to your audience, take a few minutes to review last year’s data, think about what products or services you want to promote these days, and decide what kind of promotion to run.
It would be good, depending on your capabilities, to give a relatively large discount percentage, a useful coupon or even a 1+1 offer, if your products can be combined in such a way as to make a useful and attractive package.
Whatever you decide, make sure your offer has real value for the customer. It may be the holiday season and people are in a shopping mood, but that doesn’t mean you can’t tell a real bargain from one that saves them next to nothing.
A letter to Santa
So you have decided what you want to offer your customers these days. It’s time to let them know about your offer. The most direct, easy to use and cheap means to promote your advertising messages is none other than… a letter. We mean the electronic letter.
Send a beautiful and simple email to your customers to wish them well and inform them about your offers and discounts. Take care of the appearance of your email a little more, give a festive tone without exaggerations.
Your message should be happy and personalized, as if you were addressing each of your customers individually, giving them a “gift” for the holidays. They will definitely appreciate it!
Socialize now
Take advantage of your social network. Yesterday. It is the channel through which you can reach a large number of people.
Prepare nice little tubs for your offers, give your profiles a festive tone, prepare and upload e-cards with wishes and tips for the holidays and of course consider investing some money in paid advertising through your social networks to spread the word your messages to even more users and attract new interested and seasonal buyers, who may become your regular customers.
After all, holidays are an opportunity to become more… sociable!
Go Mobile
Whatever you do, first make sure that your site or online store is mobile friendly, that is, it is accessible and easy to navigate from mobile devices. Ask your web hosting provider!
Most users now use their mobile devices to search for products, services, offers and contact local businesses. The holidays are another reason this trend is on the rise.
Many are on leave or on vacation, so they will hardly be behind their computer or laptop screen unless it is necessary. Check that your site displays correctly on all mobile devices and that someone can easily make a purchase from it using their mobile device.
Bonus tip: if you haven’t decorated your website yet, do it now! A few snowflakes, a smiling snowman, a winter landscape can do wonders for the psychology of your site visitors and increase their shopping mood! The festivities now begin and will last for several more days.
